L'Oreal Colour Riche Le Gloss Thoughts

I spotted this display at Walgreens (not having seen any ads or heard any hype yet) and bought one tube in shade 151 Baby Blossom for $7.99. For the most part, I wear nude/ pinky-peach shades so truthfully, none of the other colors were all that tempting. It seemed like a lot of the shades had frost or shimmer which I'm not into either. Here's J Lo's ad for the product. It might just be me, but I'm not a fan of her lips or her makeup in the first one!

And here's the tube I bought with swatches outside:

Globbed on, haha

Blended out

My thoughts:
I'm not really sure if it's the shade or formula, but it doesn't blend easily until it starts to melt with my body heat. Also (again not sure if it's the shade or formula), it clumps on my lips and accentuates any flakes or lines. I feel like it holds up okay for a gloss and is somewhat sticky, which I like. I also like that the shade has some actual pigment and doesn't end up going on like a clear gloss. My last like is that Baby Blossom doesn't have any shimmer, frost, or glitter. For $7.99, I wouldn't buy it again or try any other shades unless there was a BOGO or something. My fave drugstore glosses lately are Revlon Super Lustrous and L'Oreal Color Juice so I'm sticking with those for now!